In just one month, these three companies tallied over 1,400 “green” trips, totaling 28,500 Vehicle Miles Traveled (VMT) in a commute option that wasn’t driving alone. In doing so, more than 60,000 calories were burned and 6.7 cubic tons of carbon dioxide were eliminated from our precious Rocky Mountain air.
Smart Commute salutes these outstanding companies for their commitment to reducing congestion and improving air quality in the north metro area, and congratulate all who participated.
To find out more about the GoTober program, visit www.WayToGoTober.org
and consider signing your company up to participate for GoTober in 2016! Current North I-25 Commuter Incentives End
With the anticipated Jan. 2016 completion of Phase II of the North I-25 Express Lanes Project, Smart Commute will conclude its popular North I-25 Commuter Incentive Program. In collaboration with CDOT and our partners at DRCOG, Smart Commute developed and managed a comprehensive 2-year Transportation Demand Management (TDM) program that provided commuter incentives including free RTD 10-Ride fare booklets, a unique “Concierge Commute” vehicle ridesharing program and added more functionality to the existing CDOT Mobile smartphone app.
Initial feedback from the TDM program shows significant benefits to all commuters heading through the construction zone. For example, Smart Commute received over 2,000 inquiries for commuter incentives through our sign up form, hosted at www.idrivei25.com
, which delivered 500 booklets to I-25 Single Occupancy Vehicles (SOVs) and created five (5) Concierge Commute vehicles with four or more passengers. The inquiries also led to over 100 referrals to VanGo, the official vanpool provider for Ft. Collins/Loveland/Greeley area, and hundreds more to DRCOG’s Way to Go program. Smart Commute’s advertisement of TDM incentives using Variable Message Signs (VMS) on I-25 was particularly effective in reaching commuters with messages like, “Take the Bus on Us”, which streamlined the distribution of incentives to SOVs.
Smart Commute staff also provided outreach to numerous major employers near the project area, including Google, Digital Glove, Avaya, Front Range Community College, Tri State Generation and Transmission, Ascent Solar, St. Anthony North Health Campus, Water World, the Orchard Town Center, Adams County, and the cities of Thornton and Northglenn. Community outreach events were held in Broomfield, Westminster, Thornton, Northglenn, Federal Heights and Adams County.
Initial survey information shows that 65% of transit booklet recipients and 92% of Concierge Commute participants don't plan to return to driving alone since receiving the commuter incentive, helping us meet our goal of improving vehicle throughput within the project area.