Promotional Templates

Promotional Templates

If you are promoting Bike to Work Day, consider all the different forms of communication you have access to – social media?  Email? Newsletters? Blog?  Below are some pre-written templates to help you get started.  Bike to Work Day posts benefit from unique perspectives, so consider writing your own unique communication – and be sure to share back with us!

Want some inspiration?  Here are some example blogs from past years:

Mile High Mamas (promoted Bike to Work Day and a group ride)

Scream Agency (generally promoting the event, and their 100% staff participation)

History Colorado (promoted Bike to Work Day, and historical bike photos in their collection)

DenverUrbanism (generally promoting the event)

Templates: in order, from smallest to largest

Ready-to-Tweet:

#biketoworkday is June 27! Bike today for a better tomorrow – register now! (Tweet Now! – post will include image)

Register for #biketoworkday, join a company team, and find your breakfast station! (Tweet Now! – post will include image)

June is CO Bike Month, and June 27 is #biketoworkday – register now! (Tweet Now! – post will include an image!)

Facebook & LinkedIn posts:

Join the hundred of companies who have already signed up for #BiketoWorkDay: show your employees you support biking in the Denver region! http://biketoworkday.us

June is Colorado Bike Month! Last year, over 32,000 people participated. Have you registered yet for #BiketoWorkDay? It’s June 27! http://biketoworkday.us

Hundreds of breakfast and afternoon stations are available for #BikeToWorkDay participants!  Bike today for a better tomorrow – register now! http://biketoworkday.us 

Nextdoor post:

Bike to Work Day is June 27, and this is a great event for the community to be involved in. Register now! http://biketoworkday.us. If you commute, consider switching to a bike-ride to work instead of a drive. There are trip-planning resources available to help you: http://biketoworkday.us/content/tips-new-riders. If you bike to work frequently, still remember to register. Bike to Work Day is a federally funded event, and registrations help garner support from regional leaders for biking infrastructure projects. If you don’t commute, consider riding your bike to enjoy free breakfast at the different stations in your neighborhood. View this year’s stations here:  http://biketoworkday.us/stations. You can also check to see if your employer is participating in the Business Challenge here:  http://biketoworkday.us/content/business-challenge-results.

Article-length “newsletter” templates

For-Print Newsletter Template – if you create content for printed distributions, use this template!

Online Newsletter Template – if you create content for online distribution, use this template (includes hyperlinks)!

For Employers, promoting to their own employees – short template, and long template

Monitor Displays:

“Slide” for display monitors or PSA – if you promote information on a rotating slideshow, these slides are ready to go, and can be co-branded with your own logo.

Logos and Images:

Bike to Work Day Logo (in various sizes)

Commuter Photos, including cyclist photos

Photos from 2017 Bike to Work Day (DRCOGorg Flickr)

 

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