Employee Traffic Reduction Program

Employee Traffic Reduction Program


What is an ETRP?

“ETRPs” are essentially trip reduction plans fully customized for a specific worksite, and addressing specific and unique needs of a targeted worksite.

Smart Commute’s focus and mission is to support travel in the North Denver Metro. We work every day to support you, the people traveling into, out of, and within this area. You are our customers.

Smart Commute is also part of a greater region. We are the Way to Go Program provider for the North Denver Metro, and Way to Go is one of our core programs. Across the Denver metro, other Way to Go Providers serve their territories in the same way: helping people get where they need to go. This partnership helps us to support customers across our region, uniformly.

While there are many ways we serve our customers, one of the most significant is through Employer Trip Reduction Plans. While we rarely use the formal title, an Employer Trip Reduction Plan (ETRP) is a product of collaboration between Smart Commute and an organization that seeks to shift commute trips from drive-alone into other modes.

ETRPs can draw from a wide variety of strategies, from information-based, to encouragement, to incentives. Financial incentives tend to yield the most behavior change, although we have found that making commuters comfortable with their choices and providing motivation can also influence action. When Smart Commute works with an employer to develop an ETRP, we start with analysis in order to narrow the field of potential strategies, and determine which will be most effective.

Commuters themselves benefit from increased travel options, which can reduce stress and provide cost savings. Employees appreciate having choices, even if they often choose to drive alone.

Employers also benefit. Some can reduce the parking they lease, or free up more space for parking customers. Offering employees travel choices also tends to reduce turnover.

Smart Commute is currently working with employers on ETRP strategies following results from our annual North Metro Commuter Survey. However, we can start working at any time with new employers; simply contact us.

What’s the latest information in Colorado’s ETRP effort?

In July 2021, the Air Pollution Control Division (APCD) of the Colorado Department of Public Health and Environment recommended a voluntary ETRP strategy to all large employers in the greater Denver region.  While, prior to this announcement, work had been completed to develop a more formal regulation for large employers, APCD changed strategies and oriented to a voluntary program.  APCD recognized the significant contribution made by Smart Commute and our sister organizations in a press release on July 28 (read that release here). Check out the Air Pollution Control Division’s website dedicated to ETRP here.

Smart Commute is well equipped to assist employers in a voluntary trip reduction program – contact the Smart Commute team if you are interested in reducing greenhouse gas and ground level ozone generated by your commuting employees!