Employee Traffic Reduction Program

Employee Traffic Reduction Program


What is an ETRP?

Smart Commute’s focus and mission is to support travel in the North Denver Metro. We work every day to support you, the people traveling into, out of, and within this area. You are our customers.

Smart Commute is also part of a greater region. We are the Way to Go Program provider for the North Denver Metro, and Way to Go is one of our core programs. Across the Denver metro, other Way to Go Providers serve their territories in the same way: helping people get where they need to go. This partnership helps us to support customers across our region, uniformly.

While there are many ways we serve our customers, one of the most significant is through Employer Trip Reduction Plans. While we rarely use the formal title, an Employer Trip Reduction Plan (ETRP) is a product of collaboration between Smart Commute and an organization that seeks to shift commute trips from drive-alone into other modes.

ETRPs can draw from a wide variety of strategies, from information-based, to encouragement, to incentives. Financial incentives tend to yield the most behavior change, although we have found that making commuters comfortable with their choices and providing motivation can also influence action. When Smart Commute works with an employer to develop an ETRP, we start with analysis in order to narrow the field of potential strategies, and determine which will be most effective.

Commuters themselves benefit from increased travel options, which can reduce stress and provide cost savings. Employees appreciate having choices, even if they often choose to drive alone.

Employers also benefit. Some can reduce the parking they lease, or free up more space for parking customers. Offering employees travel choices also tends to reduce turnover.

Smart Commute is currently working with employers on ETRP strategies following results from our annual North Metro Commuter Survey. However, we can start working at any time with new employers; simply contact us.

What’s the latest information in Colorado’s ETRP effort?

For the most up-to-date information regarding public feedback/listening sessions and details about the state’s Employee Traffic Reduction Program (ETRP – different name, same program) efforts, we suggest you check out the Air Pollution Control Division’s website dedicated to ETRP here.

Want something more concise? Here’s the latest ETRP fact sheet:


Employee Traffic Reduction Program Fact Sheet